In 2013, Netflix came out with Orange is the New Black, one of the first original series to be debuted on an online streaming network. It was an immediate success, and ushered in years of Netflix continuously “getting it right”: House of Cards, Arrested Development, Unbreakable Kimmy Schmidt, numerous Marvel shows, Sense8 – and, most recently, Stranger Things.
What’s fascinating is that there seems to be pattern of streaming video networks coming out with great original shows while cable TV shows are declining in quality and originality. When Stranger Things came out in early July of 2016, Netflix had another hit, and I heard many people saying in awe, “How does Netflix keep getting it right?”
It turns out there’s a secret to their success: Big Data.