This article is inspired by and quotes from Weapons of Math Destruction by Cathy O’Neil, a book about O’Neil’s growing disillusionment with the data economy as she learned that data can be used to fuel toxic feedback loops. This post is the first in a series DataCrunch will be doing based on the examples cited in her book.
When preparing to apply to college, one of the first references that people often turn to are lists of college rankings. Almost every newspaper/journal has one – Forbes, Princeton Review, U.S. News. They are a big deal within higher education, with students and parents often referring to the lists as a point of reference when choosing where to apply. But the scope of influence goes beyond that. Alumni and teachers will also look at these lists to decide if they want to apply or donate money. These simple rankings of colleges have become somewhat of a bible in higher education that destines a school to fly or flop – all based on what their ranking is.
Does this sound scary to you? It should. It’s hard to truly understand the amount of power we give to these lists until you step back and look at how far the cycle of impact spans: The process of applying for college has become so much more than just “applying.” High schools will start prepping students their freshman year to be wary of their grades, ranked GPA, AP scores, extracurriculars, volunteer work, honors society, SAT scores, ACT scores…. And when high schoolers are stressing out about how much there is to do, they surely don’t think back to those college rankings that they started reading with your parents for fun. But the truth is that they are the center point of a vicious feedback loop that now controls our higher education system.